The digital world just got a new guide to help people figure out how to use it, and this is happening at a time when marketing is changing faster than ever. Alex Schultz, who is the Chief Marketing Officer at Meta, has announced the release of his first book, Click Here: The Art and Science of Digital Marketing & Advertising. People have been looking forward to this book for a long time. This book is already being called a useful and up-to-date guide for marketers who want to find a balance between creativity and performance analytics. It will come out on October 7, 2025. Schultz is known for his data-driven but very human approach to marketing. He teaches a master class on how to think, act, and grow in the world of algorithmic advertising.
About Alex Schultz
Before you start reading the book’s main ideas, you should know who wrote it. As Meta’s Chief Marketing Officer and Vice President of Analytics, Alex Schultz is in charge of marketing plans, performance reviews, and expansion projects on all of the company’s international platforms. Forbes called him one of the World’s Most Influential CMOs because he is a great leader and has a clear vision.
Throughout his career, Schultz has been at the forefront of combining analytics and storytelling. He is very clear that being able to measure, iterate, and scale impact is just as important to marketing success as being creative. From novice marketers to seasoned CMOs, Schultz hopes to create a marketing playbook that explains these concepts.
The Art and Science of Digital Marketing & Advertising is available for purchase here.
In Click Here, Schultz discusses what makes contemporary marketing effective in a world where automation, artificial intelligence, and audience data are all crucial. According to him, following your instincts isn’t the only way to do effective marketing. In order to achieve quantifiable results, it also entails understanding your target audience, utilizing analytics, and applying creativity in a deliberate manner. By combining our understanding of digital transformation with our understanding of traditional marketing, the book offers readers both new and old ideas.
Schultz begins by discussing one of the most difficult aspects of modern marketing: identifying your target audience. He frequently discusses how companies can identify, classify, and communicate with their best clients by utilizing behavioral analytics, AI-driven insights, and emotionally stirring narratives. His approach demonstrates how empathy and accuracy can be combined to improve understanding rather than replace it.
He then discusses how to create media budgets, organize campaigns, and determine what marketing strategies are effective. In addition to teaching you how to examine the data underlying impressions, conversions, and long-term retention, Schultz also demonstrates how to make efficient use of analytics tools. This book is different because it doesn’t just teach you about metrics; it also teaches you how to use metrics to get real results in your business.
New Ideas in the Age of Algorithms
One of the most interesting things in Schultz’s book is that creativity is still the best thing about marketing, even in a world where algorithms rule. According to Schultz, the most crucial element of any successful brand is creating a sense of connection with consumers through storytelling and originality. Measuring performance and making adjustments are also crucial.
He discusses how marketers can strike a balance between structure and experimentation to test new ideas with data while ensuring they are genuine. His use of Meta’s global campaigns as examples demonstrates that even the largest businesses must be innovative and leverage data to continue expanding. According to Schultz, data enhances creativity rather than replaces it.
The Functions of Generative AI and Automation
Click Here has a great section about generative AI and how it is changing marketing. According to Schultz, artificial intelligence (AI) is revolutionizing advertising in a number of ways, including by creating personalized content, predicting consumer behavior, and automating campaigns. He does, however, advise against becoming overly dependent on technology. He informs readers that people’s creativity and sense of responsibility are the foundation of marketing.
He thinks of AI as a friend, not an enemy. Schultz says that the marketers of the future will be the ones who use AI to make their work more creative and efficient without losing their brand identity or the trust of their customers.
Responsibility, ROI, and Measurement
The book also talks a lot about how to measure what matters. Instead of vanity metrics, Schultz says marketers should focus on metrics that matter to the business, like Return on Investment (ROI), Customer Lifetime Value (CLV), and brand engagement.
He explains in detail how to set up systems that link marketing efforts to results that can be seen. Schultz says that the most important things for good marketing are not doing more, but knowing what works, why it works, and how to make it work better. His frameworks help people connect their marketing metrics with their business goals. This makes sure that strategy and creativity work together.
What Made the Book Happen
Schultz wrote Click Here because he thought that there was no clear guide for the digital age, unlike in the past when works like Ogilvy on Advertising defined marketing. He wrote this book to fill that gap.
Click Here will be published in the US by Little, Brown & Company and in the UK by Wildfire. You can get it in hardcover, e-book, and audiobook formats. Schultz’s promise to give all the money he makes from book sales to educational charities shows how much he believes in using his marketing skills for good. This makes the project even more appealing.
Schultz said in his LinkedIn post that he wanted to help marketers understand how the digital world is changing and find a balance between analytics, automation, and being real. He talked about how important it is to have marketing that is measurable, meaningful, and human in a humble but visionary way.
Every Marketer Should Read This Book
Click Here is more than just a book; it’s a guide for anyone who works with brands, advertising, or digital media. It teaches marketers how to use AI in a smart way, combine creativity with data, and figure out what success means. Schultz’s advice gives you real steps to take to get results, whether you run a small business and want to get more people to visit your website or you’re a corporate executive in charge of international campaigns.
This book doesn’t just tell you what’s going on in marketing; it also gets you ready for what’s to come. There are a lot of useful examples, marketing frameworks, and long-term planning tips in it. It’s not an exaggeration to say that Click Here could become the go-to book for modern marketers, just like Ogilvy on Advertising was for marketers of the past.
In conclusion
Alex Schultz’s book The Art and Science of Digital Marketing & Advertising is an excellent resource for the marketing era, which encompasses analytics, artificial intelligence, and authenticity. His two ideas—that marketing should be measurable but never mechanical and creative but accountable—are summed up in the book. A resource that blends technical complexity with real-life anecdotes is uncommon, but Schultz does it with ease.
Marketers worldwide are anticipating what may be one of the most significant marketing books of the decade as the October 7, 2025, release date draws near. According to Schultz, understanding one another is what truly binds us together, even though technology can help us reach a wider audience. Click Here is a call to reconsider how we create, measure, and promote in the digital sphere, and it’s more than just a title.
Schultz argues that while data is critical, creativity remains the heart of impactful marketing, a philosophy that aligns with modern digital marketing strategies focused on human connection and measurable results.
