AI in Marketing: Unlocking ROI in the Age of Intelligent Campaigns

AI in marketing, www.qbeconsulting.com.

Artificial Intelligence (AI in marketing) has fast become a key aspect of marketing in the current world. Using predictive data and tailored experiences, AI in marketing is altering how brands talk to their customers. But how can AI affect return on investment (ROI)? This is the most crucial question that still has to be answered. […]