User-Generated Content (UGC) as Social Proof: The Trust Engine That Brands Can’t Ignore
There are a lot of ads, polished campaigns, and perfectly curated brand messages in the digital world, but one thing that is definitely real is the voice of the user. User-generated content (UGC) is now one of the most powerful types of social proof. It has changed how people find, judge, and trust brands. People […]
AI in Marketing: Unlocking ROI in the Age of Intelligent Campaigns
Artificial Intelligence (AI in marketing) has fast become a key aspect of marketing in the current world. Using predictive data and tailored experiences, AI in marketing is altering how brands talk to their customers. But how can AI affect return on investment (ROI)? This is the most crucial question that still has to be answered. […]