What Is AEO? The Future of SEO in the AI Age
Introduction: The Shift from Search to Answers The Shift from Search to SolutionsThe search industry is evolving at a faster rate than in the past. Ranking on Google’s first page is no longer the ultimate goal of traditional Search Engine Optimization (SEO). Users today want instant answers, not just search results.This evolution has ushered in […]
Zero-Click Searches & the Future of SEO
Introduction You’ve probably heard of a “zero-click search” if you’ve ever done a Google search and discovered the answer without ever clicking on a single link. Our understanding of SEO is changing as a result of these increasingly common searches. Traditional SEO strategies are facing new challenges in the form of Google’s AI Overviews, knowledge […]